On October 16, the McLaren Racing fan zone will open in downtown Austin at the LZR complex, welcoming all fans with free access. The venue will operate for three days and will mark the conclusion of the global Never Stop Racingcampaign.
LZR is located in the building that once housed the legendary concert hall La Zona Rosa and now serves as a multifunctional event space. Following activations in London and Trafalgar Square, the McLaren fan zone will make its debut in the United States.
Visitors can look forward to a rich program that includes interactive experiences, live music performances, art installations, and the creation of a unique racing helmet design, which will later be auctioned.
According to Marketing Director Louise McEwen, the Austin event will serve as the final stage of the campaign, offering McLaren fans the opportunity to experience the team’s spirit even if they cannot attend the Grand Prix itself.
