Cadillac, preparing for its Formula 1 debut in 2026, is actively continuing to build its team and strengthen its management structure. Today, the company announced the appointment of Tyler Epp as Head of Global Commercial Strategy.
Previously, Epp led the organization of the Miami Grand Prix and played a key role in extending the contract between the event promoters and Formula 1 until 2041, ensuring the long-term stability of the race. In his new role, he will be responsible for securing a title sponsor for the team, expanding the existing partner network, and strengthening commercial relationships on an international level. Currently, Cadillac’s partners include well-known brands such as Tommy Hilfiger and Jim Beam.
“I have dedicated my career to motorsport and have spent the past several years actively contributing to the development of American racing. The Cadillac project has enormous potential, and I am confident that our work will not only strengthen the team’s position in the U.S. but also expand its influence on the international stage,” Epp said, emphasizing the significance of his new role.
