Formula 1 continues to expand its presence in the entertainment industry. Following the release of LEGO sets and its collaboration with Disney, the championship is now partnering with the iconic card game UNO.
It was announced today that F1 and Mattel will launch a special UNO Elite edition featuring exclusive Formula 1 themed elements. The initial set will include more than 100 cards, while collectors will have access to over 1,000 unique variations in total. The first batches will go on sale in mid-December, with a wider release planned for 2026.
Emily Prazer, Formula 1’s Chief Commercial Officer, emphasized that the collaboration with UNO opens new opportunities for fan engagement and brings the spirit of competition, drama, and excitement of Formula 1 into one of the world’s most recognizable games.
